Melissa Powell

Melissa Powell is the President and Chief Operating Officer of The Allure Group. A dedicated healthcare professional, hands-on leader, and consummate innovator, Mrs. Powell has 20 years of experience coordinating, assessing, and improving senior care in New Jersey and New York City.

As President of The Allure Group, Mrs. Powell represents New York’s largest for-profit nursing home chain in Brooklyn, directly bettering the lives of over 1400 patients currently receiving care in Allure’s six Brooklyn and Manhattan based facilities. Allure enjoys a 98% occupancy rate, 100% union support.

The Allure Group has a proven track record of transforming distressed not-for-profit facilities into viable centers while enabling them to preserve their mission to service the community. Mrs. Powell has been a key driving force for company growth since these early days of acquisition, having improved overall quality measures to an average of 5.0.

Mrs. Powell retains the hands-on attitude she brought in at the very beginning and is currently spearheading a number of exciting initiatives, including aqua therapy, telemedicine, telemetry and robotics implementations. She has also initiated innovative proprietary programs which address cardiac and neurological rehabilitation through cutting-edge treatment plans. 

Mrs. Powell has overseen the development of the clinical and cultural programs that have changed the lives of thousands of New York City seniors. By spearheading Allure’s day-to-day operations and all the programs that they entail, she has succeeded in dramatically reducing readmission rates, along with census successes and a history of turning around surveys in homes for the better.

Under her leadership, facility turnaround plans are customized to ensure consistent standards of safety and clinical soundness while reflecting the unique cultural and community needs of respective neighborhoods. Culturally sensitive programs, overseen by Mrs. Powell, help serve specific populations with the provision of bilingual RNs and physicians as well as cuisine, spaces, amenities, and activities designed to meet resident needs. These accomplishments and her constant drive to improve long term care have garnered her national attention and numerous accolades for her work. Already a published author, Mrs. Powell can be seen and heard at healthcare conferences around the country.