Melissa Powell

Melissa Powell Chief Operating Officer

Melissa Powell is the COO (Chief Operating Officer) of The Allure Group. A dedicated healthcare professional, hands-on leader, and consummate innovator, Melissa has nearly 20 years of experience coordinating, assessing, and improving senior care in New Jersey and New York City.

As COO of The Allure Group, Melissa represents New York’s largest for-profit nursing home chain in Brooklyn, directly bettering the lives of over 1400 patients currently receiving care in Allure’s six 4- and 5-star facilities. Responsible for almost every policy and niche program, both cultural and clinical, Melissa went from the first and only employee in operations to managing teams spanning six homes in Brooklyn and Manhattan. Allure enjoys a 98% occupancy rate, 100% union support, and $42 million in capital improvements over the past three years.

The Allure Group has a proven track record of transforming distressed not-for-profit facilities into viable centers while enabling them to preserve their mission to service the community. Melissa Powell has been a key driving force for company growth since these early days of acquisition, having improved overall quality measures to an average of 4.8.

Melissa Powell retains the hands-on attitude she brought in at the very beginning and is currently spearheading a number of exciting initiatives, including high-tech IoT, telemedicine, and robotics implementations. Robotic rehabilitative technologies at Allure support patients’ long-term healthcare and wellness needs, while electronic monitoring system Earlysense prevents falls and other adverse health events. She has also initiated innovative proprietary programs which address cardiac and neurological rehabilitation through cutting-edge treatment plans.

Melissa Powell has overseen the development of the clinical and cultural programs that have changed the lives of thousands of New York City seniors. By single-handedly creating Allure’s day-to-day operations and all the programs they entail, she has succeeded in dramatically reducing readmission rates, along with census successes and a history of turning around surveys in homes for the better. Under her leadership, facility turnaround plans are customized to ensure consistent standards of safety and clinical soundness while reflecting the unique cultural and community needs of respective neighborhoods. Culturally sensitive programs, overseen by Melissa, help serve specific populations with the provision of bilingual RNs and physicians as well as cuisine, spaces, amenities, and activities designed to meet resident needs.

Prior to The Allure Group, Melissa Powell was the second employee to sign on at AristaCare (formerly known as Garden State Healthcare). She joined as Corporate Administrator and worked her way up to Director of Operations and Vice President of Operations by taking broken homes and fixing them clinically and financially. In doing so, Melissa proved she was more than a fixer, but a creator. During her years with AristaCare, Melissa created numerous groundbreaking programs and projects while implementing brand new policies and technologies. Melissa left AristaCare in 2011 having improved profitability and scaled the business up to five smoothly-running homes.

Melissa spent years building her reputation as a devoted healthcare professional in eldercare known for turning around broken facilities, surveys, and programs, even prior to joining AristaCare. At Hamilton Continuing Care Center she oversaw 6 departments, and Victoria House Assisted Living & Health Care Center she worked as Assistant Administrator before being promoted to Administrator in 2005. She turned the building around by reducing annual per-patient day costs, maximizing length of stay for subacute patients, developing numerous resident- and family-based programs to improve patient wellbeing. She revitalized employee morale and developed new protocols, budgets, and correction plans for the overall health of the facility.

Prior, in 2001, Melissa Powell joined Cranford Health & Extended Care as a Director of Recreation where she quickly was encouraged to make a larger impact as an administrator. Under the Administrator’s tutelage, she revised nursing and facility policies and manuals and created HIPAA policies and tools.

Melissa’s career kicked off at Genesis Eldercare in Westfield, NJ, where her hard work as Recreation Specialist represented the promising beginning of a fruitful career. Responsible for a 60-bed subacute unit, she devised a Quality Assurance monthly assessment, trained new employees on required documentation and programming, and during the director’s absence, managed a therapeutic recreation department of 233 beds. After a year, she joined Staten Island University Hospital as a Certified Therapeutic Recreation Specialist where she oversaw inpatient rehabilitation, recommended and executed individualized treatment plans, and organized reentry activities off and on hospital grounds.

Melissa Powell has been the recipient of numerous accolades including the Excellence in Business Award, a Certificate of Special Congressional Recognition, and a Citation of Outstanding Excellence in Providing Service to Local Residents of Brooklyn and is a member of the National Association of Professional Women. Her voice has been featured in, Modern Healthcare, Digital Commerce 360, The Hill, and

Recently, Melissa gave a presentation on ‘The Role Of Social Media In Managing An Online Image’ today at the Post-Acute 360 Strategy and Solutions Conference. She has been interviewed on 77 WABC’s “Mind Your Business” segment for which she spoke on her personal experience as a healthcare leader. Along with the leadership teams from the Harlem Center for Nursing and Rehabilitation and Linden Center for Nursing and Rehabilitation, Melissa received a Quality Award from the American Health Care Association.

The first person in her family to attend college, Melissa Powell took this passion with her to York College of Pennsylvania where majored in Recreation and Leisure Administration with a minor in Gerontology and an emphasis in Therapeutic Rehabilitation. She graduated in 1998.

Melissa Powell has known she had a future in eldercare since she was inspired by her grandmother at a young age. Today, Melissa resides in Hamilton, New Jersey with her husband Matt, daughters Rebecca and Alexia, Daisy the dog, Dorito the cat, and an assortment of other beloved pets. When not hard at work, she can be found traveling, reading, and enjoying all things Disney with her family.